Categories

Theme

Reasons for being smoke-free

Reasons/incentives for being and staying smoke-free

Advantage of being smoke-free

Inner conviction (active choice)

Smoker influence

How smokers are perceived

Attitudes to smokers

Smoker behaviour

Smoking gives advantages

Smokers’ community

Being a non-smoker—an outsider

Ambivalence

Prevention

Dream of the future—smoke-free life in Greenland

Norm